Apple Music

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Not to be confused with Apple Records.

Template:Infobox online music service

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Originally a music service, Apple Music has expanded into video in 2016 and 2017. Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". Apple bought the rights to Carpool Karaoke in July 2016; its adaptation of the series premiered in August 2017. Apple has also been in production of its first original television-style series, namely a Planet of the Apps reality show that premiered in June 2017.

The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed "not intuitive" and a "mess". It received praise for playlist curation. In iOS 10, the app received a significant redesign, which received mostly positive reviews for an updated interface with less clutter, improved navigation, and bigger emphasis on users' libraries. Apple Music's use of iCloud for a technology that attempts to match uploaded songs to those found on the service caused significant issues for some users, with duplicate songs, missing tracks, and synchronization problems, to which Apple offered no comment or acknowledgement. It also received criticism for reportedly deleting users' local music, though publications have disagreed on the cause. In its first year, there were reports of user-uploaded content being replaced by versions locked with digital rights management, an issue later fixed. Additionally, Apple Music's use of album exclusives caused backlash and criticism from record labels, prompting the company to scale back its exclusivity efforts.

Apple Music rapidly gained popularity after its launch, passing the milestone of 10 million subscribers after six months. Its customer base has steadily increased since, with 30 million subscribers as of September 2017.


Apple Music lets users select music to stream to their device on-demand. They can also use an already-existing playlist curated by "music experts".<ref name="Announcement by Apple">"Introducing Apple Music — All The Ways You Love Music. All in One Place.". Apple Newsroom. Apple Inc. June 8, 2015. Retrieved June 8, 2017. </ref>

Beats 1, the service's 24-hour radio station led by DJ Zane Lowe, broadcasts in over 100 countries.<ref>"Apple Music". MacRumors. Retrieved June 8, 2017. </ref>

In iOS 10, the Apple Music app has several tabs. "Library" shows the user's music collection, with options to view songs by "Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". The tab also shows music recently added to the library. The "For You" section recommends music for the user. Human expert selections supplement the algorithmic curation. "Browse" shows new album releases from popular artists, as well as different categories, including "New Music", "Curated Playlists", "Videos", "Top Charts", and "Genres". The "Radio" tab incorporates some aspects of iTunes Radio, such as ad-supported stations that play genre-specific or artist-related music, depending on the user's preferences. The "Search" tab features a search box, as well as a list of recent user searches and overall trending searches happening on the service.<ref>McGarry, Caitlin (September 15, 2016). "Apple Music in iOS 10: Smart, simple, but still imperfect". Macworld. International Data Group. Retrieved June 8, 2017. </ref>

With the upcoming release of iOS 11, Apple Music users will be able to create profiles and share music with their friends. A dedicated "friends are listening to" section will aim to create a social environment, and a new shared "up next" list will allow other users to control upcoming music to be played.<ref>Singleton, Micah (June 5, 2017). "Apple Music will let you share what you’re listening to with your friends". The Verge. Vox Media. Retrieved June 11, 2017. </ref><ref name="27 million">Constine, Josh (June 5, 2017). "Apple Music hits 27M paid subs, adds MusicKit API and social listening". TechCrunch. AOL. Retrieved June 11, 2017. </ref>

The service is compatible with iOS devices running version 8.4 or later,<ref name="iMore compatibility">Caldwell, Serenity (April 3, 2017). "Apple Music — Everything you need to know right now!". iMore. Retrieved June 8, 2017. </ref> iTunes version 12.2 or later on macOS or Windows PCs,<ref>Clover, Juli (June 30, 2015). "Apple Releases iTunes 12.2 With Apple Music and Beats 1 Support". MacRumors. Retrieved June 8, 2017. </ref> on Apple Watch, and Apple TV.<ref name="iMore compatibility"/> It is also available for Android devices.<ref name="Android release"/>



Before Apple Music, the company's iPod and iTunes were known for having "revolutionized digital music".<ref name="Announcement by The Verge">Popper, Ben; Singleton, Micah (June 8, 2015). "Apple announces its streaming music service, Apple Music". The Verge. Vox Media. Retrieved April 22, 2017. </ref> Former Apple CEO Steve Jobs was known to be opposed to the idea of music subscription services.<ref>McGlade, Alan (March 25, 2013). "Steve Jobs Was Wrong -- Consumers Want To Rent Their Music, Not Own It". Forbes. Retrieved November 30, 2016. </ref> When Apple bought audio equipment maker Beats Electronics in 2014, Apple gained ownership of Beats' own service Beats Music,<ref>Karp, Hannah; Dezember, Ryan; Barr, Alistair (May 30, 2014). "Apple Paying Less Than $500 Million for Beats Music Streaming Service". The Wall Street Journal. Dow Jones & Company. Retrieved April 22, 2017. </ref> and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service.<ref>Karp, Hannah; Wakabayashi, Daisuke (August 1, 2014). "With Apple-Beats Deal Complete, Ian Rogers To Run iTunes Radio". The Wall Street Journal. Dow Jones & Company. Retrieved April 22, 2017. </ref> Business Insider later reported that Apple was planning to merge the two services together. Apple also hired noted British radio DJ Zane Lowe to serve as a music curator.<ref>Cook, James (February 24, 2015). "What we're hearing about the new music-streaming service Apple is developing in secret". Business Insider. Axel Springer SE. Retrieved April 22, 2017. </ref>

After a period of rumors and anticipation, Sony Music CEO Doug Morris confirmed on June 7, 2015, that Apple had plans to announce a music streaming service, saying "It's happening tomorrow",<ref name="Sony Music CEO confirms">O'Brien, Chris (June 7, 2015). "Sony Music CEO confirms launch of Apple’s music streaming service tomorrow". VentureBeat. Retrieved April 22, 2017. </ref> with launch later in the month.<ref name="Announcement by Apple"/> Morris emphasized several times that he prefers paid streaming as opposed to ad-supported, from a financial perspective. Furthermore, Morris said he expects the service to be the "tipping point" to accelerate the growth of streaming, along with arguing that Apple has "$178 billion dollars in the bank. And they have 800 million credit cards in iTunes." as opposed to Spotify, which "never really advertised because it’s never been profitable". Morris further argued that "Apple will promote this like crazy and I think that will have a halo effect on the streaming business. A rising tide will lift all boats. It's the beginning of an amazing moment for our industry".<ref name="Sony Music CEO confirms"/>

Royalty payment policy

Shortly before Apple Music was released, singer-songwriter Taylor Swift wrote an open letter publicly criticizing Apple's decision to not reimburse artists during a user's three-month free trial period and announced that she would be holding back her album 1989 from the service. She said the policy was "unfair" as "Apple Music will not be paying writers, producers, or artists for those three months".<ref>Peters, Mitchell (June 21, 2015). "Taylor Swift Pens Open Letter Explaining Why '1989' Won't Be on Apple Music". Billboard. Eldridge Industries. Retrieved April 22, 2017. </ref><ref>Bohn, Dieter (June 21, 2015). "Taylor Swift calls Apple Music free trial 'shocking, disappointing' in open letter". The Verge. Vox Media. Retrieved April 22, 2017. </ref> UK independent record label Beggars Group also criticized the three-month trial period, saying it struggled "to see why rights owners and artists should bear this aspect of Apple's customer acquisition costs".<ref>Kreps, Daniel (June 18, 2015). "Indie Label Beggars Group Expresses Apple Music Concerns". Rolling Stone. Wenner Media LLC. Retrieved April 22, 2017. </ref><ref>Mokoena, Tshepo (June 18, 2015). "Beggars Group express concern over Apple Music's free trial period". The Guardian. Guardian Media Group. Retrieved April 22, 2017. </ref>

The day after Swift's letter, Apple's Senior Vice President of Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy, and that Apple Music "will pay artist for streaming, even during customer's free trial period".<ref>Cue, Eddy (June 22, 2015). "#AppleMusic will pay artist for streaming, even during customer’s free trial period". Twitter. Retrieved April 22, 2017. </ref><ref>Dredge, Stuart; Ellis-Petersen, Hannah (June 22, 2015). "Apple Music to pay royalties during free trial: 'We hear you Taylor Swift'". The Guardian. Guardian Media Group. Retrieved April 22, 2017. </ref><ref>Fernholz, Tim; Timmons, Heather (June 22, 2015). "Taylor Swift has successfully shamed Apple Music into paying artists all the time". Quartz. Atlantic Media. Retrieved April 22, 2017. </ref> On Twitter, Swift wrote "After the events of this week, I've decided to put 1989 on Apple Music... And happily so". She concluded saying it was "the first time it's felt right in my gut to stream my album".<ref>Rosen, Christopher (June 25, 2015). "Taylor Swift: 1989 will stream on Apple Music". Entertainment Weekly. Time Inc. Retrieved April 22, 2017. </ref>

Record label cartel

In negotiations with record labels for the new service, Apple allegedly attempted to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify in order to drive adoption of Apple Music, and offered an incentive to Universal Music Group to pull its content from YouTube. The U.S. Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015.<ref name=recode-applemusicfree>"Big Music Labels Want to Make Free Music Hard to Get, and Apple Says They’re Right". Re/code. Retrieved May 6, 2015. </ref><ref>Singleton, Micah (May 4, 2015). "Apple pushing music labels to kill free Spotify streaming ahead of Beats relaunch". The Verge. Vox Media. Retrieved April 22, 2017. </ref>

Announcement and launch

The announcement happened as the signature "one more thing..." reveal at Apple's conference.<ref name="Announcement by Ars Technica">Machkovech, Sam (June 8, 2015). "Apple Music is “the next chapter in music,” debuts June 30". Ars Technica. Condé Nast. Retrieved June 8, 2017. </ref> Hip hop artist Drake appeared onstage at the announcement event to elaborate on how he used the Connect platform, and Apple subsequently emphasized how "unsigned artists can share their music on Connect, too", in contrast to the iTunes Store, where small, independent artists were finding it difficult to participate.<ref name="Announcement by Ars Technica"/>

 Apple Music is available in over 100 countries
Global availability of Apple Music

Apple Music launched on June 30, 2015, in 100 countries. New users receive a three-month free trial subscription, which changes to a monthly fee after three months. A family plan allows six users to share a subscription at a reduced rate.<ref name="Announcement by Apple"/> Apple originally sought to enter the market at a lower price point for the service, but the music industry rejected the plan.<ref name="Announcement by The Verge"/> The service debuted as an updated Music app on the iOS 8.4 update. Apple TV and Android device support was planned for a "fall" 2015 launch.<ref name="Announcement by Ars Technica"/> A previously unreleased song by Pharrell Williams, entitled "Freedom", was used in promotional material and announced as an exclusive release on the launch of the service.<ref>McIntyre, Hugh (June 25, 2015). "Pharrell's New Single 'Freedom' Will Serve As Apple Music's First Exclusive". Forbes. </ref> The "History of Sound" advert for the launch of the Apple Music service was soundtracked by the tune There Is No Light by Wildbirds & Peacedrums, from their 2009 album The Snake.<ref>"Wildbirds & Peacedrums soundtrack Apple Music launch". The Leaf Label. June 8, 2015. Retrieved June 25, 2015. </ref> Upon its launch, Beats Music subscriptions and playlists were migrated to Apple Music, and the service was discontinued.<ref>Constine, Josh (June 8, 2015). "Beats Music Tells Users To Switch To Apple Music". TechCrunch. AOL. Retrieved April 22, 2017. </ref>

In May 2016, a student membership was announced, that discounted the regular price of a subscription by 50%. The student plan was initially only available for eligible students in the United States, United Kingdom, Germany, Denmark, Ireland, Australia, and New Zealand,<ref>Hardwick, Tim (May 6, 2016). "Apple Introduces Apple Music Student Membership Option With 50% Discount at $4.99 per Month". MacRumors. Retrieved April 22, 2017. </ref> but was expanded to an additional 25 countries in November 2016.<ref>Clover, Juli (November 29, 2016). "Apple Music Student Pricing Expands to 25 More Countries Around the World". MacRumors. Retrieved April 22, 2017. </ref>

In February 2016, Music Business Worldwide reported that, with Apple Music having launched in Turkey and Taiwan in the previous week, the service was available in 113 countries. The publication further wrote that those countries accounted for 59 regions that competing service Spotify did not.<ref>Ingham, Tim (February 8, 2016). "Apple Music is now available in 59 countries that Spotify is not". Music Business Worldwide. Retrieved April 22, 2017. </ref> In August 2016, Apple Music was launched in Israel<ref>Hardwick, Tim (August 3, 2016). "Apple Music Launches in Israel". MacRumors. Retrieved June 8, 2017. </ref> and South Korea.<ref>Sumra, Husain (August 4, 2016). "Apple Music Launches in South Korea". MacRumors. Retrieved June 8, 2017. </ref>

User growth

In January 2016, Fortune reported that, six months after launching, Apple Music had reached 10 million paying subscribers, having spent six months reaching the same customer base that took competing music streaming service Spotify six years.<ref>Addady, Michal (January 11, 2016). "Apple Music Just Did in Six Months What Took Spotify Six Years". Fortune. Time Inc. Retrieved June 8, 2017. </ref> This customer base increased to 11 million subscribers in February,<ref>O'Kane, Sean (February 12, 2016). "Apple Music now has over 11 million subscribers". The Verge. Vox Media. Retrieved April 22, 2017. </ref> 13 million in April,<ref>Singleton, Micah (April 26, 2016). "Apple Music now has 13 million subscribers". The Verge. Vox Media. Retrieved April 22, 2017. </ref> 15 million in June,<ref>Salsman, Joan E. (June 13, 2016). "Apple Music hits 15 million subscribers". CNET. CBS Interactive. Retrieved June 8, 2017. </ref> 17 million in September,<ref>Solsman, Joan (September 8, 2016). "Apple Music hits 17 million subscribers". CNET. CBS Interactive. Retrieved April 22, 2017. </ref> 20 million in December,<ref>Ingham, Tim (December 7, 2016). "Apple Music Surpasses 20M Paying Subscribers 17 Months After Launch". Music Business Worldwide. Retrieved April 22, 2017. </ref><ref>Miller, Chance (December 7, 2016). "Apple Music crosses 20M paying subscribers nearly a year and a half after launch". 9to5Mac. Retrieved December 7, 2016. </ref> and ultimately 27 million in June 2017.<ref name="27 million"/>

Evolution into video

In October 2015, Drake and Apple signed a deal to release the music video for “Hotline Bling” exclusively on Apple Music.<ref>Singleton, Micah (October 26, 2015). "Drake misses out on his first No. 1 hit with 'Hotline Bling' thanks to Apple Music". The Verge. Vox Media. Retrieved June 30, 2017. </ref> In December, Apple released an exclusive Taylor Swift tour documentary, called the 1989 World Tour, on Apple Music.<ref>D'Orazio, Dante (December 20, 2015). "Taylor Swift's 1989 World Tour documentary is now streaming on Apple Music". The Verge. Vox Media. Retrieved April 22, 2017. </ref> In February 2016, The Hollywood Reporter reported that Dr. Dre would be starring in and executive producing a "dark semi-autobiographical drama" called Vital Signs. The production was described as "Apple's first scripted television series".<ref>O'Connell, Michael; Goldberg, Lesley (February 12, 2016). "Dr. Dre Filming Apple's First Scripted Television Series (Exclusive)". The Hollywood Reporter. Eldridge Industries. Retrieved June 30, 2017. </ref> Recode subsequently reported a few days later that the announcement of Dr. Dre's production was an effort to "extend Apple Music" in promotional ways rather than Apple actively exploring original television content. Citing Apple's deals with Drake and Swift in October and December 2015, respectively, the report referenced a Twitter user describing Apple's efforts as "content marketing".<ref>Kafka, Peter (February 15, 2016). "Apple Got Into the TV Business So It Could Make TV Commercials for Apple Music". Recode. Vox Media. Retrieved June 30, 2017. </ref>

In July 2016, Apple bought Carpool Karaoke from The Late Late Show with James Corden, with Variety writing that Apple was planning to distribute the series through Apple Music.<ref>Littleton, Cynthia (July 26, 2016). "Apple Music Buys ‘Carpool Karaoke’ TV Series". Variety. Penske Media Corporation. Retrieved June 8, 2017. </ref> Apple's adaptation of the series was originally supposed to premiere in April 2017, but was delayed without explanation.<ref>Sinha-Roy, Piya (April 24, 2017). "Apple delays release of first original series 'Carpool Karaoke'". Reuters. Thomson Reuters. Retrieved June 8, 2017. </ref><ref>Clover, Juli (April 24, 2017). "Apple Delays Launch of 'Carpool Karaoke' Series". MacRumors. Retrieved June 8, 2017. </ref> The series instead premiered on August 8, 2017.<ref>Ha, Anthony (May 30, 2017). "Apple Music’s ‘Carpool Karaoke’ will premiere on August 8". TechCrunch. AOL. Retrieved June 8, 2017. </ref><ref>Palladino, Valentina (May 31, 2017). "Carpool Karaoke series rolls into Apple Music on August 8". Ars Technica. Condé Nast. Retrieved June 8, 2017. </ref>

In January 2017, The Wall Street Journal reported that Apple was exploring original video content, including its own television series and movies.<ref>Fritz, Ben; Mickle, Tripp; Karp, Hannah (January 12, 2017). "Apple Sets Its Sights on Hollywood With Plans for Original Content". The Wall Street Journal. Dow Jones & Company. Retrieved June 8, 2017.  (subscription required)</ref> A few days later, Apple Music executive Jimmy Iovine confirmed the reports about the move towards video,<ref>Stanhope, Kate (January 14, 2017). "Jimmy Iovine Addresses Apple Music Expansion Reports". The Hollywood Reporter. Eldridge Industries. Retrieved June 8, 2017. </ref> and in February, he announced that Apple Music would launch its first two television-style series in 2017, with the aim to turn Apple Music into a "cultural platform".<ref>Goel, Vindu (February 14, 2017). "Apple Tiptoes Into Producing Original Video but Plans to Pick Up Pace". The New York Times. Retrieved June 8, 2017. </ref> In March, The Information reported that Apple had recently hired several people to help evolve its video platform, including YouTube product manager Shiva Rajaraman.<ref>Efrati, Amir (March 30, 2017). "Apple Hires Former YouTube Exec to Boost Video Effort". The Information. Retrieved June 8, 2017. </ref> In April, it was announced that Apple Music would be the exclusive home to Sean Combs's documentary "Can't Stop, Won't Stop: A Bad Boy Story", which premiered June 25.<ref>Fingas, Roger (April 27, 2017). "'Can't Stop, Won't Stop: A Bad Boy Story' confirmed as Apple Music exclusive". AppleInsider. Retrieved June 13, 2017. </ref><ref>Gensler, Andy (April 27, 2017). "Puff Daddy's 'Can't Stop Won't Stop' Documentary Coming Exclusively to Apple Music". Billboard. Eldridge Industries. Retrieved June 13, 2017. </ref> On the same day, Bloomberg Businessweek reported that artist would make a reality show for Apple Music, in an effort to turn the service into a "one-stop shop for pop culture".<ref>Shaw, Lucas; Webb, Alex (April 27, 2017). "Apple Music Goes Hollywood: Inside Jimmy Iovine’s Video Plans". Bloomberg Businessweek. Bloomberg L.P. Retrieved June 8, 2017. </ref> The reality show was later revealed to be called Planet of the Apps, and will focus on the "app economy".<ref>Steel, Emily (March 24, 2016). "Apple’s First Foray Into Original TV Is a Series About Apps". The New York Times. Retrieved June 8, 2017. </ref><ref>Miller, Chance (March 24, 2016). "Apple announces first original TV show focused on the ‘app economy’ with music artist". 9to5Mac. Retrieved June 8, 2017. </ref> The series has cast 100 developers,<ref>Spangler, Todd (July 13, 2016). "Apple’s First TV Show, ‘Planet of the Apps,’ Will Feature 100 Developers in Competition Series". Variety. Penske Media Corporation. Retrieved June 8, 2017. </ref> and premiered on June 6, 2017.<ref>Lawler, Richard (June 6, 2017). "Apple Music's 'Planet of the Apps' reality show debuts tonight". Engadget. AOL. Retrieved June 8, 2017. </ref><ref>Lomas, Natasha (June 7, 2017). "Apple’s debut TV series, Planet of the Apps, kicks off". TechCrunch. AOL. Retrieved June 8, 2017. </ref>

In June 2017, Apple hired two television executives from Sony, specifically Jamie Erlicht and Zack Van Amburg. The two have jointly held the title of "President" at Sony, and have helped develop shows including Breaking Bad and Shark Tank. The hiring was noted by the media as another significant effort by Apple to expand into original video productions.<ref>Kafka, Peter (June 16, 2017). "Apple has hired two well-regarded TV execs to ramp up its original video plans". Recode. Vox Media. Retrieved June 16, 2017. </ref><ref>Broussard, Mitchel (June 16, 2017). "Apple Hires Executives From Sony Pictures TV to Lead Push Into Original Programming". MacRumors. Retrieved June 16, 2017. </ref><ref>Barnes, Brooks (June 16, 2017). "Apple, Moving In on Prestige TV, Poaches Two Sony Executives". The New York Times. Retrieved June 16, 2017. </ref>

Other developments

In November 2015, Apple launched the Android version of Apple Music, touted by reporters as Apple's first "real" or "user-centric" Android app.<ref name="Android release">Kastrenakes, Jacob (November 10, 2015). "Apple Music launches on Android". The Verge. Vox Media. Retrieved April 22, 2017. </ref><ref>Panzarino, Matthew (November 10, 2015). "Apple Music Comes To Android As An Emissary". TechCrunch. AOL. Retrieved April 22, 2017. </ref> The app was updated in April 2017 to match the service's iOS 10 design.<ref>Clover, Juli (April 4, 2017). "Apple Music for Android Gets Major iOS-Style Design Revamp". MacRumors. Retrieved June 8, 2017. </ref><ref>Garun, Natt (April 4, 2017). "Apple Music for Android gets updated with iOS 10 features". The Verge. Vox Media. Retrieved June 8, 2017. </ref>

In August 2016, Bloomberg announced that its Bloomberg Radio service would be available on Apple Music in over 100 countries around the world. The radio channel features global business and financial news coverage from Bloomberg journalists 24 hours a day.<ref>Clover, Juli (August 2, 2016). "Bloomberg Radio Comes to Apple Music in 120 Countries". Bloomberg. Retrieved June 8, 2017. </ref>

Apple has added personalized music playlists to the service, with the September 2016 launch of “My New Music Mix”,<ref>Perez, Sarah (September 5, 2016). "Apple rolls out its new, personalized playlists to Apple Music subscribers on iOS, macOS betas". TechCrunch. AOL. Retrieved April 22, 2017. </ref> and the June 2017 launch of "My Chill Mix".<ref>Panzarino, Matthew (June 27, 2017). "Apple Music’s first new personalized playlist wants you to Chill". TechCrunch. AOL. Retrieved June 28, 2017. </ref><ref>Broussard, Mitchel (June 27, 2017). "Apple Music's New Curated Playlist 'My Chill Mix' Begins Appearing for Some Subscribers". MacRumors. Retrieved June 28, 2017. </ref>

Production library


Series Aired Showrunner(s) Production partner(s) Original network Notes
We the Best TV 2016 Mohamed Khaled Apple Music Connect We the Best TV premiered on February 5, 2016 featuring DJ Khaled and artists signed to his label. Positioned as a reality show, it also included personal footage, as well as interviews with Khaled's industry friends and collaborators. A companion radio station on Beats 1 called We the Best Radio aired simultaneously.<ref></ref>
The Score Shane Smith, Spike Jonze, Suroosh Alvi
Apple Music The Score was a six-episode series dedicated to exploring local music scenes and cultures around the world. It premiered on March 22, 2016. Each episode comes with a curated playlist related to the artists featured in the show.<ref></ref>
Up Next 2017–present Jimmy Iovine, Zane Lowe Apple Music Apple Music Up Next premiered on August 16, 2017. The series focuses on new and upcoming artists, chronicling their journey, inspiration and influences. Each season of the mini-documentary ends with interviews and live performances called Up Next Sessions.<ref></ref>
Planet of the Apps Charles Watcher, Craig Armstrong, Rick Ringbakk<ref></ref>
Planet of the Apps is a reality television show where software developers are tasked to pitch their ideas in front of judges on a slow-moving escalator. Winners will get funding directly from LSVP. The show premiered on June 6, 2017 to mixed reviews.<ref></ref><ref></ref>
Carpool Karaoke: The Series Ben Winston, Eric Pankowski, James Corden<ref></ref> Carpool Karaoke: The Series is a reality television show that originated from the segment of the same name on The Late Late Show with James Corden. Apple bought the worldwide rights to it from CBS in 2016 and adapted it exclusively for Apple Music subscribers. The series premiered on August 9, 2017.<ref></ref>
In development
Vital Signs TBA Andre Young, Paul Hunter
Apple Music Vital Signs is an upcoming semi-autobiographical drama series for Apple Music focusing on human emotion and condition, violence, and sex.<ref></ref> The show will be executive produced by Dr. Dre through Aftermath Entertainment, and Paul Hunter through his production company Prettybird.<ref></ref> The series was originally slated for release in August 2017 and an accompanying soundtrack album was scheduled to be released shortly.<ref></ref>

Feature films

Film U.S. release date Directors(s) Screenwriter(s) Producer(s) Studio(s)
The 1989 World Tour (Live)<ref></ref> December 20, 2015 Jonas Åkerlund Violaine Etienne Scott Horan, Taylor Swift Apple Music, Dirty Hit
Beats 1 Presents: The 1975<ref></ref> February 25, 2016
Matty Healy, Zane Lowe
Apple Music, Beats 1, Dirty Hit
Please Forgive Me<ref></ref> September 26, 2016 Anthony Mandler Anthony Mandler, Larry Jackson Larry Jackson, Kim Bradshaw Apple Music, Dirty Hit
Skepta: Live from London<ref></ref> December 3, 2016
Joseph Adenuga
Apple Music, Boy Better Know
808 December 9, 2016 Alexander Dunn Alexander Dunn, Luke Bainbridge Alexander Dunn, Arthur Baker, Craig Kallman, Alex Noyer Apple Music, Atlantic Films, You Know Films
Skepta: Greatness Only<ref></ref> December 19, 2016 Matt Walker, Tom Knight Joseph Adenuga Joseph Adenuga, Julie Adenuga Apple Music, Boy Better Know
Process<ref></ref> March 31, 2017
Kahlil Joseph
Onye Anyanwu, Rik Green Apple Music, Pulse Films, Young Turks
Harry Styles: Behind the Album<ref></ref> May 15, 2017
Harry Styles, Paul Dugdale
Apple Music, Erskine Records
Ti Amo Speciale<ref></ref> June 7, 2017 Warren Fu Jona Ward, Warren Fu Christian Mazzalai, Deck d'Arcy, Laurent Brancowitz, Thomas Mars Apple Music, Partizan Entertainment
Can't Stop, Won't Stop: A Bad Boy Story<ref></ref> June 25, 2017
Daniel Kaufman
Andre Harrell, Heather Parry, Sean Combs Apple Music, Live Nation Productions
HAIM: Behind the Album<ref></ref> July 14, 2017
Paul Dugdale
Apple Music, Pulse Films
Kygo: Stole the Show<ref></ref> July 26, 2017
Matt Mitchener
Devin Chanda, Kyrre Gørvell-Dahll Apple Music, Ultra Enterprises
To be released
Clive Davis: The Soundtrack of Our Lives October 3, 2017<ref></ref>
Chris Perkel<ref></ref>
Blake Everhart, David Diliberto, David Schulhof, Deborah Zipser, Mary Lisio, Michael Bernstein, Ridley Scott, Samantha Kerzner, Susan Ricketts<ref></ref> Apple Music, IM Global, Scott Free Productions
The Cash Money Story: Before Anythang<ref></ref> Fall 2017<ref></ref> Clifton Bell<ref></ref> Bryan Williams, Ronald Williams Bryan Williams, Jimmy Iovine, Larry Jackson, Ronald Williams, The Ghettonerd Company<ref></ref> Apple Music, Cash Money Films
The Story of Sosa: The Movie<ref></ref> December 2017<ref></ref><ref></ref>
Keith Cozart, Larry Jackson Apple Music


Apple Music received mixed reviews at launch. Among the criticism, reviewers wrote that the user interface was "not intuitive",<ref>Kline, Daniel B. (July 20, 2015). "Apple Music: The Good, the Bad, and the Ugly". The Motley Fool. Retrieved June 8, 2017. </ref> and an "embarrassing and confusing mess".<ref>Heisler, Yoni (July 9, 2015). "Apple Music on iTunes is an embarrassing and confusing mess". BGR. Penske Media Corporation. Retrieved June 8, 2017. </ref> They also wrote about battery life problems.<ref>Eadicicco, Lisa (July 5, 2015). "I ditched Spotify to use Apple Music — and I don't miss it". Business Insider. Axel Springer SE. Retrieved June 8, 2017. </ref> However, the service was praised for its smart functions. Christina Warren of Mashable noted the emphasis on human curation in Apple Music, pointing out the various human-curated radio stations and the accuracy of the curated playlists recommended to users in the "For Me" section. The author concluded saying "[The] For Me section alone has made me excited about music for the first time in a long time."<ref>Warren, Christina (June 30, 2015). "Apple Music first look: It's all about curation, curation, curation". Mashable. Retrieved June 8, 2017. </ref> Sam Machkovech of Ars Technica wrote that Apple's emphasis on unsigned artist participation in the Connect feature could be an effort to restore the company's former reputation as a "tastemaker" in the mid-2000s.<ref name="Announcement by Ars Technica" />

Apple Music's major redesign in iOS 10 received more positive reviews. Caitlin McGarry of Macworld praised Apple for having "cleaned up the clutter, reconsidered the navigation tools, put your library front and center, and added algorithmically created playlists to rival Spotify’s." She noted bigger fonts, large amounts of white space, and she welcomed changes to various functionalities, concluding with the statement that "Apple Music’s redesign is a huge improvement over its previous incarnation, and a clear sign that Apple is listening to its customers".<ref>McGarry, Caitlin (September 15, 2016). "Apple Music in iOS 10: Smart, simple, but still imperfect". Macworld. International Data Group. Retrieved June 8, 2017. </ref> However, another Macworld editor, Oscar Raymundo, criticized the new design, writing that "Apple Music in iOS 10 is not as elegant or intuitive as Apple promised. The music service added more needless options, key actions like repeat got buried, and the For You section leaves a lot to be desired".<ref>Raymundo, Oscar (July 26, 2016). "Apple Music's big iOS 10 redesign fails to impress". Macworld. International Data Group. Retrieved June 8, 2017. </ref> Jordan Novet of VentureBeat wrote positively about the changes, stating "Apple has improved the overall design, as well as the experience".<ref>Novet, Jordan (September 6, 2016). "Apple Music in iOS 10: Refined in both look and feel". VentureBeat. Retrieved June 8, 2017. </ref>

iCloud matching technology controversy

The implementation of iCloud Music Library caused significant issues for users. There were reports about music libraries being impacted by issues such as tracks moved to other albums, album art not matching the music, duplicate artists<ref>Chavez, Ronald (July 1, 2015). "Major iTunes 12.2 bug is ruining music libraries". Mashable. Retrieved June 8, 2017. </ref> and songs, missing tracks, and synchronization problems.<ref name="mashable-comment">Chavez, Ronald (July 23, 2015). "Influential Apple fan trashes Apple Music, calls it a nightmare". Mashable. Retrieved June 8, 2017. </ref><ref>Welch, Chris (July 1, 2015). "Apple Music has an iCloud problem". The Verge. Vox Media. Retrieved June 8, 2017. </ref> Mashable wrote that "Apple has not yet publicly acknowledged the problem or responded to our request for comment".<ref name="mashable-comment"/>

iCloud Music Library has also been reported to delete music from users' local storage,<ref name="appleinsider complaints">Fingas, Roger (July 1, 2015). "Apple Music users complain iCloud Music Library deletes, renames iTunes content". AppleInsider. Retrieved June 8, 2017. </ref> though this has been disputed by other publications as caused by user error or another application.<ref>McElhearn, Kirk (May 6, 2016). "Apple Music doesn’t delete your music files". Macworld. International Data Group. Retrieved June 8, 2017. </ref> Additionally, the feature was reported to have replaced uploaded content with a version locked with digital rights management.<ref name="appleinsider complaints"/> In July 2016, Apple switched the matching technology to incorporate features identical to iTunes Match, specifically the use of "audio fingerprints" to scan sound data. The new technology also removed DRM from downloaded matched songs.<ref>Mayo, Benjamin (July 18, 2016). "Apple rolling out more accurate song matching algorithm to Apple Music subscribers, identical to iTunes Match". 9to5Mac. Retrieved July 8, 2017. </ref><ref>Perez, Sarah (July 18, 2016). "One of Apple Music’s biggest problems is getting fixed". TechCrunch. AOL. Retrieved July 8, 2017. </ref>

Album exclusives criticism

In August 2016, Frank Ocean released Blonde exclusively on Apple Music. The decision was made by Ocean independently, without Def Jam Recordings, his former label, being a part of the deal. The exclusive deal reportedly "ignited a music streaming war".<ref>Robehmed, Natalie (August 23, 2016). "Frank Ocean Just Went Independent And Ignited A Music Streaming War". Forbes. Retrieved June 9, 2017. </ref> The move followed in the footsteps of other artists, including Adele, Coldplay, Future, Drake, Beyoncé, Rihanna, and Kanye West, who released albums on exclusive terms with music streaming competitors of leading service Spotify. Jonathan Prince, Spotify's head of communications, told The Verge that "We’re not really in the business of paying for exclusives, because we think they’re bad for artists and they’re bad for fans. Artists want as many fans as possible to hear their music, and fans want to be able to hear whatever they’re excited about or interested in — exclusives get in the way of that for both sides. Of course, we understand that short promotional exclusives are common and we don't have an absolute policy against them, but we definitely think the best practice for everybody is wide release".<ref>Singleton, Micah (February 18, 2016). "Does Spotify need to go after exclusive content?". The Verge. Vox Media. Retrieved June 9, 2017. </ref> Ocean's independent move to Apple Music exclusivity caused "a major fight in the music industry",<ref>Singleton, Micah (August 24, 2016). "Frank Ocean's release of Blonde marks the start of a major fight in the music industry". The Verge. Vox Media. Retrieved June 9, 2017. </ref> and Universal Music Group reportedly banned the practice of exclusive releases for its signed artists.<ref>Helmore, Edward (August 23, 2016). "Universal reportedly outlaws streaming 'exclusives' after Frank Ocean release". The Guardian. Guardian Media Group. Retrieved June 9, 2017. </ref> Soon after, several major record labels followed Universal, marking a significant change in the industry.<ref>Karp, Hannah (September 8, 2016). "Music Industry Hits Pause on Exclusive Album-Release Deals". The Wall Street Journal. Dow Jones & Company. Retrieved June 9, 2017.  (subscription required)</ref> According to unnamed label executives, Spotify had also introduced a new policy that said that the service would not give the same level of promotion once an album arrives on Spotify after other services, including not being prominently featured in playlists.<ref>Sisario, Ben (August 25, 2016). "Frank Ocean’s ‘Blonde’ Amplifies Discord in the Music Business". The New York Times. Retrieved June 9, 2017. </ref> Rolling Stone wrote in October 2016 that "if you wanted to keep up with new albums by Beyoncé, Drake, Frank Ocean and Kanye West, among many others, you would have had to subscribe to not one but two streaming services", adding that "But over the past few months, a backlash has developed against this new reality".<ref name="rolling stone exclusives">Knopper, Steve (October 5, 2016). "How Apple Music, Tidal Exclusives Are Reshaping Music Industry". Rolling Stone. Wenner Media. Retrieved June 9, 2017. </ref> Lady Gaga told Apple Music's Beats 1 radio that "I told my label that if they signed those contracts with Apple Music and Tidal, I'd leak all my own new music".<ref name="rolling stone exclusives"/>

In May 2017, Apple Music executive Jimmy Iovine told Music Business Worldwide that "We tried it. We’ll still do some stuff with the occasional artist. The labels don’t seem to like it and ultimately it’s their content."<ref>Ingham, Tim (May 16, 2017). "Jimmy Iovine: 'Musicians taught me everything. Without them, I'm working on the docks.'". Music Business Worldwide. Retrieved June 9, 2017. </ref><ref>Plaugic, Lizzie (May 17, 2017). "Apple Music is moving away from album exclusives". The Verge. Vox Media. Retrieved June 9, 2017. </ref>

See also


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External links

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